WMS students size up Brandy Melville’s unique clothing line

Watertown Middle School students tried on the same Brandy Melville top to compare how it fit.

Splash photo Watertown Splash staff

Watertown Middle School students tried on the same Brandy Melville top to compare how it fit.

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Brandy Melville is taking Watertown Middle School by storm with its basic but classy styles. There is one concern though: the one-size-fits-all policy. WMS students are split on the topic of whether or not it’s a good thing.

Splash photo Watertown Splash staff
Watertown Middle School students tried on the same Brandy Melville top to compare how it fit.

Brandy Melville, a clothing store, gained popularity after influencers such as Emma Chamberlain, Hannah Meloche, and Ellie Thumann were seen wearing the clothing in their YouTube videos. Girls who watch their videos fell in love with the look of the clothing. Soon Brandy Melville was blowing up at schools across America.

With all this new popularity came controversy. We can see WMS girls are having their own debate about the topic. We decided to visit the store in Boston’s Back Bay to see for ourselves.

Splash photo Watertown Splash staff
Watertown Middle School students tried on the same Brandy Melville top to compare how it fit.

According to a sales associate, Brandy Melville began as a small European family business that didn’t have enough money to make multiple sizes. After the brand blew up in the USA, the sizing just stuck. It was meant to fit everyone differently and look good on all body types.

We all tried on the same shirt and it fit our bodies differently. The clothing was stretchy enough to accommodate us all, which was a pleasant surprise. It had a different look on every body type.

Splash photo Watertown Splash staff
Watertown Middle School students tried on the same Brandy Melville top to compare how it fit.

But how do the students of WMS feel about the marketing strategy?

Eighth-grader Alique Haserjian believes that the one-size-fits-all policy is a good thing.

“It’s not the same shirt on everyone,” she said. “It’s supposed to fit each body type differently.”

On the other side of the debate is Amanda Cosco, another eighth-grader. According to her, “The policy leaves out people of different sizes and prevents them from getting the clothing, even if they like the style.”

So what do you think, is the one-size policy good or not?

–Feb. 8, 2019–

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WMS students size up Brandy Melville’s unique clothing line